THE DIVISION OF
Marketing and Communications
Strengthening Partnerships, Advancing the Mission and Telling the Baylor Story
Guided by the mission of Baylor University and a commitment to share the stories of Baylor and its people, the Division of Marketing and Communications provides leadership, builds partnership, offers strategic direction and advances priorities that extend and support the mission of Baylor University.
Leadership
Leadership Team
Jason Cook
Vice President for Marketing and Communications, and Chief Marketing Officer
Lori Fogleman
Assistant Vice President for Media & Public Relations
Torie Johnson
Associate Vice President for Strategic Communications and Initiatives
Karen Kemp
Associate Vice President for University Marketing & Brand Strategy
Teresa Mellon
Assistant Vice President of Strategic Events
Jeremy Vickers
Associate Vice President of External Affairs
Randy Woodruff
Associate Vice President for Digital Marketing
Departments
Digital Marketing
Provides strategic direction for and operation of the University’s diverse digital communication channels to advance the Baylor brand while working collaboratively to establish standards and provide resources that advance the priorities of campus partners.
External Affairs
Provides campus-wide infrastructure for coordinating, supporting and advancing community-focused engagement, coordinates financial and leadership support for civic, nonprofit and social organizations and provides planning and management of events on our campus.
Media & Public Relations
Shares the good news of Baylor with the community, prepares and supports our faculty experts to share their expertise with media, informs the community of opportunities to engage on campus and speaks on behalf of the University.
Strategic Events
Provides leadership in the planning and implementation of events that reflect Baylor’s mission, brand and priorities.
University Marketing & Brand Strategy
Provides leadership in shaping and sharing the stories of Baylor’s people and progress and works with partners across the University to meet their needs while ensuring consistency in messaging, brand standards and integration of key University priorities.
Whether you’re a student or a parent, faculty or staff, with God in your heart, Baylor spirit in your soul, and green and gold on your back, you can light up the world.
Where research discoveries illuminate solutions to significant challenges confronting our world and where creative endeavors reflect the breadth of God’s creation...
Give Light is a $1.1 billion comprehensive campaign for the future of Baylor University, and it will undergird Illuminate and impact every aspect of campus life.