The Division of

Marketing and Communications

Strengthening Partnerships, Advancing the Mission and Telling the Baylor Story

Guided by the mission of Baylor University and a commitment to share the stories of Baylor and its people, the Division of Marketing and Communications provides leadership, builds partnership, offers strategic direction and advances priorities that extend and support the mission of Baylor University.

Explore

Leadership Team

Jason Cook

Vice President for Marketing and Communications, and Chief Marketing Officer

Lori Fogleman

Assistant Vice President for Media & Public Relations

Megan Henderson

Assistant Vice President for Brand Integration

Torie Johnson

Associate Vice President for Strategic Communications and Initiatives

Karen Kemp

Associate Vice President for University Marketing & Brand Strategy

Teresa Mellon

Assistant Vice President of Strategic Events

Jeremy Vickers

Associate Vice President of External Affairs

Randy Woodruff

Associate Vice President for Digital Marketing

Departments

Digital Marketing

Provides strategic direction for and operation of the University’s diverse digital communication channels to advance the Baylor brand while working collaboratively to establish standards and provide resources that advance the priorities of campus partners.

External Affairs

Provides campus-wide infrastructure for coordinating, supporting and advancing community-focused engagement, coordinates financial and leadership support for civic, nonprofit and social organizations and provides planning and management of events on our campus.

Media & Public Relations

Shares the good news of Baylor with the community, prepares and supports our faculty experts to share their expertise with media, informs the community of opportunities to engage on campus and speaks on behalf of the University.

Institutional Events

Provides leadership in the planning and implementation of strategic and other events that reflect Baylor’s mission, brand and priorities.

University Marketing & Brand Strategy

Provides leadership in shaping and sharing the stories of Baylor’s people and progress and works with partners across the University to meet their needs while ensuring consistency in messaging, brand standards and integration of key University priorities.

Inspired by the Sermon on the Mount, the Baylor in Deed campaign works alongside the University's strategic plan to build on our historic Christian foundation while pursuing global impact through excellence in teaching, research and service.

The new plan, developed through a campuswide strategic planning process launched in July 2023, sought answers for the question: “What does the world need Baylor for?” Thousands of faculty, staff, students, alumni and others participated in the process through listening sessions, interviews, online submissions and the development of white papers.