The Digital Marketing Team provides strategic direction for and operation of the University’s diverse digital communication channels to advance the Baylor brand while working collaboratively to establish standards and provide resources that advance the priorities of campus partners. If you've visited a Baylor website or "official" social media outlet, then you've seen our work in action.
Digital Marketing Development
The Digital Marketing Development team provides full-service web design and development. We offer extensive support, including project management, content management training, and strategic marketing consultation.
Sharon P. Johnson
Digital Marketing Operations
Digital Marketing Operations develops and maintains strategic electronic communications for all University constituencies. We design and maintain the Baylor homepage and other broad communication sites while also providing full-service web consultation to other University partners.
Social Media Communications
Social Media Communications manages and coordinates many of the university's official social outlets, from Facebook and Twitter to the Baylor Proud blog and email, and develops the university's social media strategy.
Our methodology is very simple: We take a research-driven, comprehensive approach that uses a strategic mix of communications tactics to engage, inform, and influence target audiences. Contact Us to learn more.