• Skip to main content
  • Skip to main navigation
Baylor University
Marketing and Communications
  • About Us
    • Leadership Team
      • Jason Cook
      • Lori Fogleman
      • Torie Johnson
      • Karen Kemp
      • Teresa Mellon
      • Jeremy Vickers
      • Randy Woodruff
    • Departments
      • Digital Marketing
      • External Affairs
      • Media & Public Relations
      • Strategic Events
      • University Marketing & Brand Strategy
  • Contact Us
  • Baylor Photography
Baylor BU Marketing and Communications About Us Leadership Team Jason Cook
  • Leadership Team
    • Jason Cook
    • Lori Fogleman
    • Torie Johnson
    • Karen Kemp
    • Teresa Mellon
    • Jeremy Vickers
    • Randy Woodruff
  • Departments

Jason Cook

Vice President for Marketing and Communications and Chief Marketing Officer

Jason Cook
Jason Cook
Vice President for Marketing and Communications and Chief Marketing Officer

Mr. Jason D. Cook was appointed vice president for marketing and communications and chief marketing officer for Baylor University in December 2016. He has served as a communications and marketing executive in corporate, public service, athletic, and academic settings for more than 20 years.

He provides strategic communications counsel to the board, president, and president’s council, and he leads the Division of Marketing and Communications, which directs the marketing, media, and electronic communications of the University and works closely with Baylor’s schools and administrative areas to advance University priorities and increase awareness of Baylor’s mission.

Prior to joining Baylor, Mr. Cook served from 2013 to 2016 as senior associate athletics director for external affairs at Texas A&M University. He previously served as Texas A&M’s vice president for marketing and communications from 2008 to 2013, during which time he played a key role in the transition to the SEC in 2012 and the establishment of Texas A&M’s “one brand” approach. For his efforts, he was named the International Brand Master of the Year by the Educational Marketing Group.

In addition, he served six years as assistant vice president of media and communications for Birmingham, Alabama-based HealthSouth Corp., a Fortune 500 company at the time. 

Mr. Cook received a bachelor’s degree in communications summa cum laude from Mississippi State University. He earned an accreditation in public relations from the Public Relations Society of America in 2000. He and his wife, Leann, have two teenage sons, Brayden and Jace.

More Information

Marketing and Communications Division
Office of External Affairs
Media and Public Relations

About Baylor
Baylor Magazine
Baylor Proud
Drupal CMS
External Affairs
Brand Guide
Media and Public Relations
Social Media

Contact Us

Our methodology is very simple: We take a research-driven, comprehensive approach that uses a strategic mix of communications tactics to engage, inform, and influence target audiences. Contact Us to learn more.

Contact Information

Baylor BU Marketing and Communications About Us Leadership Team Jason Cook
  • About Us
    Back
    • Leadership Team
      Back
      • Jason Cook
      • Lori Fogleman
      • Torie Johnson
      • Karen Kemp
      • Teresa Mellon
      • Jeremy Vickers
      • Randy Woodruff
    • Departments
      Back
      • Digital Marketing
      • External Affairs
      • Media & Public Relations
      • Strategic Events
      • University Marketing & Brand Strategy
  • Contact Us
  • Baylor Photography
  • General Information
  • Academics & Research
  • Administration
  • Admissions
  • Gateways for ...
  • About Baylor
  • Athletics
  • Ask Baylor
  • Bookstore
  • Calendar
  • Campus Map
  • Directory
  • Give Light
  • Give to Baylor
  • Illuminate
  • News
  • Pro Futuris
  • Search
  • Social Media
  • Baylor Libraries
  • College of Arts & Sciences
  • Diana R. Garland School of Social Work
  • George W. Truett Theological Seminary
  • Graduate School
  • Hankamer School of Business
  • Honors College
  • Law School
  • Louise Herrington School of Nursing
  • Research at Baylor University
  • Robbins College of Health and Human Sciences
  • School of Education
  • School of Engineering & Computer Science
  • School of Music
  • More Academics
  • Athletics
  • Human Resources
  • Marketing and Communications
  • Office of General Counsel
  • Office of the President
  • Office of the Provost
  • Operations, Finance & Administration
  • Senior Administration
  • Student Life
  • University Advancement
  • Undergraduate Admissions
  • goBAYLOR
  • Graduate Admissions
  • Baylor Law School Admissions
  • Social Work Graduate Programs
  • George W. Truett Theological Seminary Admissions
  • Online Graduate Professional Education
  • Virtual Tour
  • Visit Campus
  • Alumni & Friends
  • Faculty & Staff
  • Online Graduate Professional Education
  • Parents
  • Prospective Faculty & Staff
  • Prospective Students
  • Students
  • Accessibility
  • Anonymous Reporting
  • Annual Fire Safety and Security Notice
  • Digital Privacy
  • Legal Disclosures
  • Mental Health Resources
  • Report It
  • Title IX
 
Baylor University
Copyright © Baylor® University. All rights reserved.
Baylor University • Waco, Texas 76798 • 1-800-229-5678