Vice President for Marketing and Communications and Chief Marketing Officer
Mr. Jason D. Cook was appointed vice president for marketing and communications and chief marketing officer for Baylor University in December 2016. He has served as a communications and marketing executive in corporate, public service, athletic, and academic settings for more than 20 years.
He provides strategic communications counsel to the board, president, and president’s council, and he leads the Division of Marketing and Communications, which directs the marketing, media, and electronic communications of the University and works closely with Baylor’s schools and administrative areas to advance University priorities and increase awareness of Baylor’s mission.
Prior to joining Baylor, Mr. Cook served from 2013 to 2016 as senior associate athletics director for external affairs at Texas A&M University. He previously served as Texas A&M’s vice president for marketing and communications from 2008 to 2013, during which time he played a key role in the transition to the SEC in 2012 and the establishment of Texas A&M’s “one brand” approach. For his efforts, he was named the International Brand Master of the Year by the Educational Marketing Group.
In addition, he served six years as assistant vice president of media and communications for Birmingham, Alabama-based HealthSouth Corp., a Fortune 500 company at the time.
Mr. Cook received a bachelor’s degree in communications summa cum laude from Mississippi State University. He earned an accreditation in public relations from the Public Relations Society of America in 2000. He and his wife, Leann, have two teenage sons, Brayden and Jace.